Superdry Clothing – Sizes Explained

The problem is that Superdry sizes ‘appear to be different’ from other brands in the market (I’ve put that in inverted commas for a reason). That and the internet is plagued of misleading information on this topic. I’ve decided to sort this out once and for all. Or at least until Superdry change things up again. Superdry is actually very accurately sized. I know you weren’t expecting to hear that so I will explain why.

The Problem with Standards

There is an international standard for clothing sizes. The International Standards Organization, also known as ISO. They are the governing body for all sorts of standards, including a standard measure for the sizing of clothes. This should, in theory, give us a reference to be able to accurately choose clothes and convert between US, UK, European and other sizes. But it doesn’t. There are problems with the international standards.

Getting too deep into these standards is beyond the scope of this article so I’m going to cut to the chase. There problem comes in two parts; Using letter codes like Small, Medium, Large and Extra Large and clothing manufacturers taking liberties with the established standards. They aren’t obliged to conform to the standard so there isn’t likely to be any change in the future. When compared to other clothing brands, a good rule of thumb is that Superdry clothing is approximately one size smaller. They are sized to fit properly but as most other clothing manufacturers are getting more and more generous with their sizing, it’s better to go for one size bigger in Superdry clothes. For example, if you are usually a medium then you buy a large in Superdry.

Superdry Size Chart

Superdry clothing complies with the international standards; the problem is that other clothing companies don’t. Superdry also use letter codes, so there must be a look up table to convert a size from Small, to chest size or women’s dress size. If you’ve looked on their website you would have noticed that there isn’t such a helpful table anywhere to be found. I’ve developed a Superdry size chart.

Men’s Superdry Clothing Size Chart

Sizes are chest sizes, measured in inches.

Extra Small = 36″

Small = 38″

Medium = 40″

Large = 42″

Extra Large = 44″

Extra Extra Large = 46″

Men’s waist sizes are pretty straight forward. They are all in inches, the standard measure so you shouldn’t have any problems selecting your size.

Women’s Superdry Size Chart

The UK and US dress sizes are matched to the ISO standards and might not necessarily match up to the size you would normally buy in other clothing brands. It is intended that you go by the actual measurements (in inches).

Extra Small = UK Size 8/ US Size 4 = Bust 34″, Waist 25.5″, Hip 36.5″

Small = UK Size 10/ US Size 6 = Bust 34″, Waist 26.5″, Hip 37.5″

Medium = UK Size 12/ US Size 8 = Bust 35″, Waist 27.5″, Hip 38.5″

Large = UK Size 14/ US Size 10 = Bust 36″, Waist 28.5″, Hip 39.5″

Buying Superdry Clothing

Probably the best advice I can give you is try before you buy but what if you don’t have a store near you? Is this case you are left with the only option, to shop online where you can’t try the item on before you buy it. There are exceptions however. Some stores, like Nucleus, offer free return postage on internet orders so in effect you can try the stuff on and send it back if it doesn’t fit. It’s a slight hassle getting to the post office but at least it won’t cost you anything.

Baby Bedding

Baby bedding is an often-overlooked aspect of setting up a nursery, yet it is critically important for your baby’s health and safety. When buying furniture and accessories for the baby’s room, safety is the most overriding concern. Buy the best quality merchandise you can afford and you’ll get years of service from your baby furniture, bedding and other items.

So, what do you need for the baby’s room? Before you buy bedding, you’ll need a crib, changing table, chest of drawers or dresser, and a comfortable chair. Other items to consider are diaper holders, toy boxes, baby monitors, mobiles, clothes hampers, night-lights, wastebaskets and clocks.

When shopping for baby bedding, look for 100% cotton products for comfort, durability and washability. Although it’s important for the bedding to fit in with the overall color scheme and theme of the nursery, the baby’s comfort is paramount. Younger babies spend a lot of time in the nursery because they sleep a lot. Think of baby bedding as a factor in your baby’s development.

The mattress, for example, should be firm but not hard, and should fit tightly into the crib so there’s no danger of the baby’s head or limbs getting wedged between the mattress and sides of the crib. Sheets should be tight-fitting, with fitted corners that hug the mattress’s corners. You might want to consider using some type of waterproof sheet protector, since diapers might leak overnight. The height of the mattress should be adjustable so you don’t have to reach a long distance to pick up a newborn baby. As the baby grows and begins move around, you can lower the mattress, so the crib bars will protect the baby.

Baby bedding can have a huge impact on your baby’s comfort and sleep cycle. Choose it carefully and with safety uppermost in your mind.

100 Great Romantic Ideas

1. Bury a “Time Capsule” together with trinkets, love letters or other romantic sentimental items. Then, draw up a simple map and store it in your safe deposit box. Date the map and decide together when you’ll dig up your romantic treasure.

2. Create a special music disk together of love or fun songs. Have them ready for those special times together.

3. Plant a romantic note in a book your love is reading. It can be as simple as: “I love you,” “I want you” or just XOXOXOXO.

4. Next time you’re at the mall together, jump into a photo booth and take some fun pictures. Keep in your car or in your desk for a quick pick-me-up during the day.

5. Plant a tree together and plan to carve your names in it when it grows big. This can be a fun place to have a picnic or just hang out together; watching the clouds or stars.

6. Stop at a local coffee shop and spend some “two-gether” time there, or take a long walk or scenic drive in the county.

7. Send your love a letter at work. You can disguise it in a regular business envelope and it can be funny or/and romantic. Or even a little naughty if you’re planning a special evening together.

8. Use heart-shaped sticky notes, one or a bunch to post little messages throughout the house or garage to add a little thrill to your love’s life.

9. Pick up some dipping chocolate and fresh strawberries, cherries or bananas and make tonight’s dessert incredibly romantic.

10. Take a long drive and stop at a new restaurant, or a deli to pick up a picnic lunch. Spend this time really listening to each other.

11. Name a star together and when you’re apart; you can look at it and know that your love is waiting for your safe return.

12. Use glow-in-the-dark stars and black lights to create a romantic night sky inside.

13. Create a spa atmosphere at home with candles, essential oils, incense burners, mood music, massagers or other relaxation products.

14. Chocolate, the flavor of romance! Serve chocolate liquor in small glassware as dessert to vamp up a romantic dinner.

15. On a special night, dim the lights and put on some soft music. Then undress leaving a trail of your clothes from the front door to the bedroom.

16. Spend a quiet evening by the fire together. Roast marshmallows or have drinks available.

17. While your love is showering, sneak in and write, “I love you” on the steamed mirror.

18. Take a love letter or romantic vacation brochure and cut it into a puzzle. Mail a piece of the puzzle to your love every day or place each puzzle piece on table or dresser.

19. Make a romantic tape recording asking your love to meet you somewhere. You’ll need confirmation that they can make it so be sure to leave a return number.

20. Next time you’re walking together, grab your love’s hand or walk arm-and-arm.

21. Make a “Prescription for Love” form on the computer. Then hand write each prescription using words like…take two doses of love and come see me now, make it more creative and intimate. Re-label an empty prescription bottle with heart stickers and set the blank prescriptions next to the bottle with a pen so you can both play doctor.

22. Create a romantic slideshow using old photos of you and your love. Sort pictures by years and events starting from when you first met until present. Add some romantic music then set a date for both of you to enjoy.

23. Don’t put those photos away just yet! Pick out the best ones and frame as many as you want to display on the mantel, coffee table or dresser. This grouping will bring back wonderful memories every day.

24. Email greetings. They can surprise, create fun, show affection or entice your love. Send a free greeting anytime; why not send one right now!

25. Purchase an inexpensive romance calendar. Keep track of upcoming romantic dates and events; don’t use it as your everyday calendar. You can, however, mark a black “x” on days that there’s a family or other event so you don’t overbook days. Likewise mark your regular calendar with a red “x” for romance days. Keep this calendar as a special keepsake when the year is done.

26. Sometimes changing your normal routine can spark romance. Like using candles or mood lighting or bringing home a bouquet of flowers to set the stage for romance.

27. Date night is a must! Maybe a picnic for two or tickets to a ballgame, movie or play. Consider mutual interests so you both have fun or take turns picking the entertainment. Remember, a date doesn’t have to be expensive; get creative. The idea is to have fun and talk. Schedule a month in advance and don’t cancel, as it’s the most important appointment of the month.

28. Each one makes a list of romantic fantasies to share during a upcoming romantic evening.

29. Happy Birthday Banner. You don’t have to buy one; it’ll be better when you’ve created it.

30. A candlelight dinner for two is very romantic.

31. Splurge on some new, sexy lingerie which could be just the thing to give your love the urge.

32. You’re the star. Have a personalized romance novel created where you star and he’s the hero.

33. Alone away from home. Send a small gift or flowers to your love’s destination to be received upon arrival.

34. For a personalized keepsake, consign a local artist to sketch you and your love doing something fun or romantic together.

35. Keep some coins handy so when you pass a fountain, you can both make an impromptu wish.

36. Slip a love note in your love’s pants or coat pocket.

37. Acknowledge your love’s interests. Get tickets to an event, i.e., game, opera or concert, you know your love is interested in. Keep the location a secret, however, mark your romance calendar so you both keep this date open.

38. Be extra understanding when you’re love has a down-in-the-dumps day.

39. Cut small, heart shapes from colored paper and jot down a romantic message on each. Then, take them to a party store and ask the clerk to put one in each balloon before it’s inflated. Tell your love to pop them as they deflate to find a surprise.

40. Buy a box of Lucky Charms and remove all the marshmallows except the heart-shaped ones.

41. At the mall, split $20 and plan a time and place to meet later. Then split to find secret romantic or seductive items for a special evening.

42. Fill a scrapbook with souvenirs and special mementos of your times together, such as concert ticket stubs, a napkin from a restaurant where you had a special evening together, romantic photos, etc.

43. Take your camera or use the picture option of your cell phone to record your special dates. Lots of people will take your picture if you ask and many times, they are looking for someone to take their picture.

44. Get a hammock, make some lemonade and spend a warm sunny date being lazy together.

45. Design and install a small sitting area at home where you can both enjoy the day and each other.

46. Take a trip to a winery. Don’t forget to take the tour and buy a bottle for reminiscing at a later date.

47. Buy two disposable cameras and take pictures of each other being silly, loving and romantic. Have them developed in an hour and then talk about them over iced tea, wine or dessert.

48. Rent a funny movie.

49. Create a romantic bedroom. Spare no expense and splurge on a new romantic-style bed, soft fluffy pillows, sheets, bedspread and curtains that ooze romance. Soft, sensual throw rugs and mood lighting will complete the transformation from dull to soothing and sexy.

50. Pamper your love by warming bath towels in the dryer for a few minutes.

51. Move those candles into the bathroom for a candlelit shower.

52. Put a note on the remote. “Come, turn me on,” may be the start of a special evening.

53. Pamper her and go to a chick flick; hold hands and let her cry if she wants to.

54. Plan a romantic trip and you’ll find that half the fun is in the planning.

55. Spend a day at the beach….at home. Decorate an area with a beach or Hawaiian theme. Get some coconuts, lounge chairs, beach towels and maybe even some sand. Don’t forget the tropical drinks and food.

56. Spray a heart shape in the grass so your love knows you care. Or use your lawn mower to cut one out.

57. Stargazing is fun, so buy an easy-to-follow book so you can both enjoy the sparkling sky.

58. Buy a smoothie maker and make a couple Pina Coladas or Daiquiris (alcohol or non), then pick a spot in the yard, throw down a blanket and enjoy your very own deserted island.

59. Drive to a nearby town and walk hand-in-hand to enjoy the sights, shops, restaurants or nightlife.

60. A moonlight picnic for two might be just what you need to set the stage for romance.

61. Plant some favorite flowers and when they bloom, you can pick them for your love.

62. Plan a midnight rendezvous on a hot summer night. Don’t forget the blanket and cold drinks.

63. Sidewalk chalk is handy for creating a special message to your love.

64. Spend time just spending time together. Activities such as croquet, horseshoes, golf and cards are fun.

65. Stock up on hot cocoa, tea and popcorn for the cooler months when you just want to snuggle up together.

66. Instead of springing for a fancy dinner, have dinner at home and go out for the dessert.

67. Gently blindfold your love and lead into the bedroom for some soft, sensual pleasure.

68. Resolve to become more romantic and you will.

69. Get a small box and decorate with hearts and flowers. Then start throwing in your small bills and change so you will have lots of “fun money” to spend when the mood is right.

70. Jot down those romantic ideas as you think of them for future reference.

71. Light up the fire pit or patio stove for a cuddly evening.

72. Spend an evening together making up love coupons and then have fun redeeming them.

73. For the gals – Dress in layers of lingerie and ask him if he wants to play strip poker.

74. Take a nature walk together. Breath in the fresh air, feel the sunshine and enjoy the walk.

75. When you notice your love is looking your way, smile.

76. Write a love note and place in plastic bottle to slip into her bubble bath.

77. Spice up your notes and love letters by referencing a Thesaurus. For example, other words for “love” could be devotion, passion and affection.

78. Mail a postcard to your love with a hand-drawn “I Love You” heart.

79. On those cold nights when you want to cuddle, warm your hands under water before hopping into bed.

80. Assemble a pizza, putting the toppings in a “heart-shaped” design.

81. No matter how bad your day was, always give a smile or kiss to your love.

82. Have some fun at Halloween and dress up to complement each other’s costume, i.e., Sonny & Cher, Biker Dude and Biker Babe, Cowboy and Cowgirl, etc.

83. Give your love a compliment when you can. Some example; that was a great dinner, you’re really good at balancing the checkbook, I couldn’t have done it without you or you look good in that outfit.

84. If you aren’t, get healthy together. Take that evening walk together, find out what healthy foods you both like and plan some healthy meals together.

85. Spend some time in the kitchen together preparing a meal or cleaning up.

86. When your love talks, listen.

87. Surprise your love with a kiss when least expected. Say, “I Love You.”

88. When using massage oil, pour on hands and rub them together to warm up the oil before applying.

89. If you’re not sure of what romantic things your love would like to do, start off with some things you would find romantic.

90. Take your love dancing and ask the DJ to dedicate a slow romantic song to your love from you. Then dance the night away. Or, call in to the radio station to dedicate a special love song to your love.

91. Leave a love note in your love’s car where it will be readily seen.

92. If you have a “Honey Do List,” add some “special” things you would like your honey to do with you.

93. If possible, offer to help your love when it comes to home repairs or general fix-it projects that might have been a one-person job before. This is quality time spent together and will reduce the time it takes to get the job done.

94. Make a “Why I Love You” list of your love’s best qualities and jot down in a simple, handmade birthday, anniversary or other card.

95. Spend a few minutes daydreaming about your love and the romantic things you want to do together.

96. Invite your love to join you for a drink and talk about a romantic vacation that you would both like to take if money was no objective. Be as detailed as possible and maybe you will find that you could enjoy some of those dreamy plans without spending big bucks.

97. Don’t forget to say, “Thank You” when your love does those little things for you.

98. Start each day by thinking about all the good things in your life. Then keep that positive feeling flowing throughout the day by staying upbeat and helpful.

99. Always be considerate of your love when at a social or other type of event. Plan to spend some time together during the event.

100. When your love is sick, take some extra time to make things as comfortable as possible. If a doctor appointment is made, offer to drive and to stop at the pharmacy if a drug is required. Make sure there are plenty of liquids available and offer to put together a simple meal, like toast and soup.

Quizno’s Sandwich Company

Quizno’s is the second leading sub shop company today; Subway is the first leading shop. Quizno’s does have other competitors such as Blimpie’s and Jerry’s Subs; however, Subway is Quizno’s primary competitor. The Subway website reads, “Subway is the world’s largest submarine sandwich chain with more than 30,000 restaurants in 87 countries.” (Subway History 2009). Rebecca Steinfort, the Chief Marketing Officer for Quizno’s said, “Our main competition is Subway, which is an 800-pound gorilla” (York 2009). Subway began back in the 1960’s, according to the Subway official site page. The site reads that, Subway was started in New York by Fred DeLuca and Dr. Peter Buck; Subway has been in business for over forty-three years (Subway, 2009).

Size and Trend of Industry

According to the National Restaurant Association, the quick-service restaurant industry is very profitable; the profit revenues represent 47.5% (or $511 billion) of the food dollar. The quick service industry in the U.S. receives profits of up to 120 billion. The convenience of quick-service has proven to be a substantial success for this industry. According to the United States Department of Agriculture, between 2000 and 2010, the consumption and spending on fast food is expected to increase six percent mainly because of the new-age families that spend more time engaging in activities outside of the home. According to an affiliate of the Dun & Bradstreet Company, Hoover Incorporated, many households favor convenience over cooking, which prompts quick-service restaurants to place their franchises in more unorthodox locations such as inside airports or gas stations. According to Hoover’s Inc., fast-food chains in the U.S. are looking to accommodate the increase in consumer spending by targeting international markets, particularly in China (Advertising Age 2009).

The company seeks to be the number one sub shop choice. In its attempt Quizno’s has made tremendous progress through its interesting, yet questionable advertising techniques. In Quizno’s advertising techniques, they have created ads that are targeted primarily to men and women between the ages of 18-34 years of age. According to an article from the Mcclean Marketing Group titled “Quiznos sponge monkeys revisited – Buzz isn’t enough,” the restaurants’ target audience is 18-34 year olds and its spots are created with this audience in mind. In the past, Quizno’s had used a commercial ad, created by the Martin Agency, which used a sponge monkey as the spokes person. When the ad was created, the idea was to create an eye catching and interesting commercial that would stand out from its competitors. In a Washington Post News Week article, the sponge monkey in the commercial is described as, “A small, furry creature, wearing a bowler hat, levitates as he sings an ode to Quizno’s subs” (Stevenson 2005). Other past marketing techniques used by Quizno’s included the Quiz Kidz program, “in which a special menu was developed for the little ones and initially launched with a “kids-eat-free” promotion.” This Business Network article also mentions the purpose of the Quiz Kidz program, which was to attract parents who would, instead of a sub, enjoy a salad or pasta. Overall, the sponge monkey commercial was a success in grabbing the attention of viewers; however, it had drawn in a vast number of complaints from customers who felt the commercial was unpleasant and tasteless. On the other hand, the Quiz Kidz program was a success due to its family oriented approach. According to this Business Net article, the Quiz Kids program increased “evening and weekend business, it nearly tripled sales.” These are the major past marketing activities that have been presented by Quizno’s. (Edwards 2009 p. 2).

The current marketing activities that Quizno’s is currently using include delivery and catering services; Quizno’s has also altered its menu to surpass Subway’s five dollar foot-long deal. In doing so, Quizno’s is currently offering the four dollar Torpedo sub which claims to be a better tasting sub for a lower price. In the attempt to promote the lower priced sub, Quizno’s has taken the sexually suggestive approach in its current commercial ads. Advertising for the Torpedo sub was created by the advertising agency Nitro. The commercial ad is focused on the Torpedo sub; however, in the commercial an actor and a voice over is used; the actor and the voice over both say sexually suggestive phrases such as, “Put it in me,” and “Say it Sexy.” This commercial has also drawn up much attention for Quizno’s however it has stirred up many complaints as well. (Ehrke 2009)

In addition to the captivating commercials and lower priced subs, Quizno’s has developed and implemented the “Million Sub Giveaway.” In this tactic, Quizno’s is offering free subs to customers who agree to share personal information; mainly their email addresses. According to an “Advertising Age” article titled, “Quizno’s throws Subway curve with Sexy 4-dollar foot-long,” “Quizno’s offered a “Million Sub Giveaway,” “which is an online effort that e-mailed a coupon to the first million customers to give their names and e-mail addresses.” These marketing activities are fairly new to the public, and are continuing to be promoted on national and international levels (York 2009 p. 7).

According to Advertising Age, in 2008 Quizno’s spent $90 million on advertising via the Nitro Group, with the total profit/revenue at an estimated $1.9 billion. In contrast Quizno’s competitor spent over 300 million dollars on ads (York, 2009 p. 10).

Franchising a Quizno’s. According to the Quizno’s internet homepage, in order to franchise a Quizno’s certain criteria must be met. To buy a Quizno’s franchise, you need a credit score and a net worth of $125,000. As a part of your net worth, you need $70,000 in liquid assets like cash or stocks which you can use to invest in tour restaurant franchise opportunities. Net worth is defined as your total assets; so that’s cash, stocks, homes, cars, recreational vehicles, businesses, as so on, less your total debt (Quizno’s Homepage 2009).

Referring back to the Quizno’s homepage, “You can have between three and six employees working at one time. You might have 15 total employees on your payroll if you use part-time employees to work on different shifts.” Also, the number of hours spent depends on the owner’s preferences, such as operating the franchise independently, or hiring a manager to oversee the stores day-to-day affairs (Quizno’s Homepage 2009).

Quizno’s has many good qualities as a company, three of its current strengths are the four dollar Toasty Torpedo, the commercials are very memorable, and Quizno’s delivers. The Quizno’s four dollar Toasty Torpedo is cheaper than the Subway Five Dollar Footlong. In today’s economy everyone is looking for a cheaper lunch and the Toasty Torpedo is the better buy. The Quizno’s commercials over the last few years have been very memorable; they contained a memorable message and recently came out with a commercial that is getting a lot of attention. Another strength of Quizno’s is its delivery service, Subway and other fast food restaurants have not yet begun delivering, so Quizno’s is pioneering the fast food delivery. Another strength that benefits Quizno’s is its delivery service. Currently, participating franchises offer the services during typical lunch hours. Unlike Subway, Quizno’s delivers personal and catered orders to customers, with a base fee and delivery charge. Choosing the option of group ordering, and the time you would like the order delivered, are also offered. These benefit Quizno’s because they have more franchises that provide the delivery service. Also, this helps the company because of the effect the economy has had on fuel prices. Rebecca Steinfort, Quizno’s senior vice-president of delivery and catering, explains: “We’ve seen a great response even though we have not been advertising.

The Quizno’s four dollar Toasty Torpedo is also cheaper than the Subway Five Dollar Footlong. For 4 dollars, customers can buy a toasty torpedo sandwich before tax. In comparison, Subway’s five dollar footlong costs $5 before tax (Green Eggs Marketing, 2008, para.1-2). Quizno’s benefits because the low price of the sandwich can encourage customers to add on to their meals by adding a bag of chips or a soda. Those side items are low priced, and the total cost of the meal will not exceed $6 (Toasty Torpedo, 2008, para.2).

A weakness that Quizno’s has right now is that although it has a delivery service it is very poorly advertised. The only way to discover Quizno’s delivery service is to visit the website; on the site there is very little information about the service. Customers should be made aware of the delivery opportunities. Another major weakness that Quizno’s has is its prices. According to President of Quizno’s Subs Greg Macdonald, “Consumers love the sandwiches but found them too expensive” (Marketing Magazine p.3).

The next weakness that Quizno’s holds is their advertising approaches. For instance, previous commercial ads seemed a bit tasteless and un-appetizing. One commercial that involved a sponge monkey was raved as disgusting and unnecessary. According to an article from the Commercial Archives titled, “Quiznos Dusts off Baby Bob,” Quizno’s commercials have had negative ratings and perceptions, despite the ads’ popularity. It is reported in the article that, “the ads give the idea that rats are in Quizno’s subs,” (Adland p 1). Another perception of a Quizno’s ads was,” Baby Bob just isn’t very funny or interesting or anything” (Adland 1). These two commercials involved the shouting sponge monkeys, and the talking baby. As for the most recent commercial advertisement, there is a huge weakness in this add. The commercial focuses on the new four dollar torpedo sub. While the commercial does focus heavily on the sandwich, its sexual suggestions are even heavier. To compete with Subway’s five dollar foot long, Quizno’s has created the four dollar Toasty Torpedo.

To promote this sandwich, Quizno’s has developed a commercial that has been called inappropriate, offensive, and tasteless. There is a talking oven that is having a conversation with a chef. The oven is repeating comments such as “Put it In Me.” According to the website, an article titled, “Quizno’s is more than ‘Toasty’; they are in HOT WATER,” reports various mothers who are against the new commercial advertising approach because of its potential affect on television viewers. The article quotes one mother as saying, “I find the homosexual innuendo tasteless, and it only serves to lessen the character of your company. Young children may not see the implication, but teens and adults certainly do”

As for the actual Toasty Torpedo sandwich, the sandwich has been reported as gross, disappointing, and even bland. According to an article titled, “Quiznos’ $4 Torpedo vs. Subway’s $5 foot long,” from the “Orange County News Source,” consumers have said “I couldn’t believe how bland the sandwich tasted, and how dry the bread was. I was really disappointed” (Luda 2009). The Toasty Torpedo is all reported as looking like a completely different sandwich compared to the one shown on television. It is said that the sandwich does not even look close to what has been shown in the Toasty Torpedo commercial (Orange County News Source p 3). Quizno’s has been reported as having another weakness, Quizno’s has a malfunctioning issue with the Million Sub Giveaway special. In this, consumers were given the opportunity to share their names and email addresses in exchange for coupons at Quizno’s restaurants. Though the giveaway was successful at collecting consumer data, it had a few malfunctions. In the giveaway it was reported that consumers never received their coupons, others could not print the coupons out, some Quizno’s franchises even turned the coupons away (Advertising Age 2p).

One big opportunity for Quizno’s is to undertake international expansion. Quizno’s currently has over 500 restaurants in over 21 countries. If Quizno’s opened more restaurants in other countries the company could continue to expand more and reach a larger group of customers.

Currently, Quizno’s largest threat is Subway. Subway has launched the five dollar foot long deal on every one of its sandwiches; in contrast, Quizno’s only offers its four dollar sub deal on select subs, which are the Toasty Torpedo subs. In addition to the sandwich deals provided by subway, they have also launched a side kick deal. In this, when a consumer buys a five dollar sandwich from subway, they are able to choose from a variety of side orders for only a dollar. The side orders include cookies; apples, and a 20 ounce beverage.

Another big threat to Quizno’s right now is the commercials that they are running to promote the Toasty Torpedo. Although it is a memorable commercial, it may cause some problems. The Toasty Torpedo commercial uses many sexual innuendos and potential homosexual suggestions which could potentially cause different groups of customers to develop a negative attitude towards Quizno’s. On other hand its competitor Subway, has developed multiple commercial ads that have a catchy jingle that promotes its five dollar foot long subs. This jingle has been reported to be a huge success and has captured the attention of millions.

According to an article from the Review Atlas titled, “Get Tuned up for the Return of Advertising Jingles,” “Subway’s “Five Dollar Foot-Long” commercial contains three key ingredients of a successful jingle. It’s catchy, it’s concise and it tells consumers something about the company you want them to know.” (Review Atlas p, 20). The threats that Subway presents to Quizno’s are immense and appear to be unbeatable. Therefore, it is essential for Quizno’s to continue to compete in the race as a leading sandwich provider

Using primarily a focus group to gain an in-depth look at Quizno’s, there was a vast amount of information. In addition to a focus group, the observation method was used to substantiate the findings that would come from the focus group. On a Wednesday, at approximately 12:40pm, The Quizno’s restaurant was packed with costumers. There were consumers in every seat, and there was a line that stretched to the back of the restaurant. In this observation, the consumers who were seated were all eating in groups. Most of the consumers were dressed in collared shirts and neatly pressed dress pants. It appeared that everyone was on a lunch break. All of the customers purchased a sub that was toasted, and oozing with cheese. However, there was one female customer who was eating a salad, and appeared to be quite pleased. All of the consumers had a fountain beverage along with a bag of potato chips. As for the environment in the restaurant, it was somewhat noisy and crowded. In addition, the weather outside was unpleasant because of the rainfall. However, this did not stop the consumers from ordering a Quizno’s meal. Each consumer patiently waited for their meals, however, they did not appear pleased with the service. It seemed as if the workers were moving too slow, according to the consumer’s facial expressions. Also during the observation, the demographics of the consumers were obvious, including, gender, race, and age. During the lunch hour, there were more men than woman throughout the entire restaurant, and it was documented that approximately 95 percent of the consumers were Caucasian. The other 5 percent were of other races that ranged from African American, Asian, and Hispanic. The general age range was 25-45.

Though the observation method was used, the primary research method was the focus group. The focus group consisted of eight individuals; 5 of them were actually eating and enjoying a Quizno’s meal, and 2 two were in the restaurant with a friend who was waiting in line for a Quizno’s sub. The consumers all agreed to participate in the focus group; they all were delighted to do so. The age range of the focus group was 19 to 45. The focus group members were Caucasian-Americans. The majority of the focus group members were white collar workers who had decided to eat at Quizno’s for their lunch breaks. The other half was Towson University students. The members were asked over 30 questions, including demographics, favorite Quizno’s commercials, favorite Quizno’s items, and least favorites items. The questions were designed to understand the underlying feelings that consumers had towards the suggestive messages displayed in Quizno’s advertisements. However, in regards to asking questions relevant to said advertisements, there was a variety of answers.

Within the focus group, the majority of them replied “I just fast forward past the commercials on my TIVO, (An interactive television application), so I have never even seen a Quizno’s commercial.” Others expressed which commercials stood out to them the most, and which commercials were ineffective and offensive. The replies ranged from “the commercials were funny;” to “the Quizno’s commercials are gross;” to “I’ve never seen any of their commercials to be honest,” to “the commercials made me hungry for subway.” One focus group member even replied, “Quizno’s is the McDonald’s of subs, it’s sickening, they both are horrible!” Each question was directed to each member and each member gave an equal response. From this focus group, the underlying feelings, opinions, and emotions about Quizno’s were discovered, as well as their feelings about Subway. Consumers expressed personal preferences in regards to Quizno’s commercial advertising, and provided suggestions on how to improve it. The ultimate findings from this focus group was the low effectiveness of Quizno’s advertising approaches; primarily its television commercials.

The reason for using the focus group was to gain in-depth and personal information from actual Quizno’s costumers. Another reason for using this approach was to gain actual responses to recognize the short comings of the Toasty Torpedo television commercial, and other advertising approaches. This approach was also effective because it allowed personal interactions with costumers; the focus group also allowed consumers to feel comfortable and willing to open up. A survey was not used in the research because it would not exhibit the truthful feelings that consumers had toward Quizno’s. In a focus group, a firsthand response would be given truthfully and openly.

A personal interview was not used in this research because there are so many differing opinions in regards to Quizno’s and its commercial ads. A focus group would display the varying opinions on a more detail and emotional level. Ultimately, the interview would limit the results to one perspective, compared to a focus group. Also, the results from a personal interview would be biased and lack a multi-dimensional response. The focus group has positively affected the Marketing campaign, primarily by providing insight of why Quizno’s past commercials were ineffective. The results from the focus group will demonstrate the specific elements that can assist in the effort to gain more customers, while regaining lost customers through enhanced advertising strategies.

The primary target audience that is best for Quizno’s to appeal to is the middle class white collar segment. The middle class is in fact the largest class in the United States, according to the Pew Research Center. The middle class is largely comprised of married individuals with children, college students, and college grads. The Pew Research Center reports that 68 percent of middle class members are homeowners. It is also reported that a large amount of middle class member eat out several times a week; this audience is describe as healthy individuals as well. Moreover, the middle class is described on a geographic level as well. In this report, most middle class individuals reside in suburban and rural areas. Approximately 54 percent of middle class members reside in suburban areas, compared to the 40 percent that live in urban areas. According to the Social Analysis and Reference Groups, the middle class tends to value education, news, homeownership, and stability (Social Analysis p. 13). According to Dr. L Robert Khols, the director of International Programs at San Francisco State University, the middle class American also values equality, wealth, newness, innovations, success, and time. (Kohls, p.3-10). The middle class target audience has a variety of demographics, geographic, and behavioristic elements; however, the more affluent segments of the middle class are crucial to finding the perfect target market for Quizno’s.

The 18-24 year-olds represent 26.1 million of the United States population, with the highest numbers of this demographic living in the Northeast. Whites still have the highest population of citizens at 62 percent. Hispanics are second at 16 percent, Blacks are third at 13 percent, and Asians are last at 5 percent. Less than 3 percent of this age group lives at home with their parents either in school full time or not in school at all. In the U.S. 62 percent of this population have a high school diploma with some college education, while 16 percent have no high school diploma or degree. Fifty-five percent are working middle to low-income full-time jobs, with personal earnings amounting to 60,000 dollars. A little over half of the individuals in this age group have never been married, and currently have no children. According to the Journal of Advertising Research, “this generation of citizens are idealistic, socially conscious, individualistic, anti-corporate, speak their minds and dress as they please.” (Kapner, 1997). It is because of these reason that this particular segment is difficult to advertise to. They do not succumb to the usual advertising methods that have proven to be successful for other age groups (Wolburg, 2001). Those in this age group that are college students are also important because of the impact they have in the market. In numbers they can influence others because of how quickly they adopt new products, and how quickly they develop brand loyalties that will last long into adulthood (2001).

This target market consists of middle class males who are between the ages of 25 and 39. The salaries of this market ranges from 35,000 to 50,000 dollars a year. They are fresh in their careers; mostly in good health and value time as they do money. Most of the individuals in this market area are in a managerial position (Lexis-Nexis, Valios). To further support this is an article from Restaurants and Institutions. The article reads, “Middle-class consumers are most likely to say that casual-dining restaurants are their primary dining-out choices.” This market has also been reported to eat at restaurants that reflect their social status. The Restaurant and Institutions site article reads, “Middle-class consumers are more likely than lower-middle-class or upper-middle-class consumers to say that their restaurant choices reflect their social status.” The article says that these middle class individuals have a range of household incomes starting at 35,000 dollars a year. To also illustrate this target markets value of time is the Restaurant and Institutions article, which reads that most individuals in this middle class market will more than likely not wait more than thirty minutes for a meal; nor will they wait that amount of time to be seated at any restaurant; “nearly one-third of these consumers purchase lunch on weekdays, the members of this demographic also feel time-pressed” (Hume, Restaurants and Institutions, 2008 p5). This target market appears to value time, work, money, and quick-meals. This group is a great market because of the large amount of members who dine out frequently during the week.

This suggested target market mostly comprises of males who are white collared workers between the ages of 41 and 65; they are mostly married with children and typically live in suburban areas, however work in urban areas. This segmented group is a good target market due to its growing numbers in corporate work fields. Therefore, since the amount of white collar workers has increased, so have the amounts of lunch breaks that can be catered to by Quizno’s. According to a report from the United States General Accounting Office, the workforce is increasing with elderly workers. In this was reported a 19 percent increase in white collar workers who are between the ages of 55 and 77. These numbers were calculated for the year of 2008 (GAO projections 2008). The report also illustrates the median salaries of white collar workers who are between 55 and 74. More specifically, the report says that a large amount of white collar workers, between 55 and 64, are in executive or administrative positions, earning over 50,000 dollars a year. This is one target market that Quizno’s should consider due to its growing size. Another report from the Pew Research Center illustrates, in a series of charts that the percentage of males, who are between the ages of 40 and 60, tend to be in professional or executive positions. The report describes most of these individuals as being married with an average of two children; about 45 percent of these individuals have a ranging salary of 50,000 to 100,000 (Pew Research Center, p.68. 2009). The reason this market may be a great choice is due to the available financial resources that these individuals hold. Another major reason for this target market choice is due to TIVO. From the results of the focus group that was conducted, the older members of the group admitted to fast forwarding through commercials. With the TIVO feature, commercial spots are being missed and un-heard by older middle class workers. In the focus group, most of the older members had never even seen a Quizno’s commercial; yet, they are familiar with the restaurant but not its specials. The goal is to reach out to the more affluent middle class male workers because they are able to afford commercial filtered television; thus, decreasing the amount of commercial viewership. Therefore, it is necessary to heavily target this market in a new and innovative manner. To support this is Stephen Baker, from Business Week, who reports, “Approximately 6.5 million TiVo-like devices are currently in use in the U.S. And 70% of them are routinely used for commercial avoidance; the devices are threatening to bring the $60-billion-a-year TV advertising business to its knees” (Business Week, p 1). Therefore, the Elder market segment will be the main focus for the enhanced Quizno’s marketing strategy.

Not only is advertising necessary for Quizno’s, more attractive and tighter advertisements are needed. Subway is Quizno’s leading competitor and is having much success. Subway has advertisements that range from jingles, to funny skits, to special meal deals. In contrast, Quizno’s is the second leading sub dealer; therefore, it is necessary for Quizno’s to keep up with Subway on a constant basis. It is important for Quizno’s to target its consumers through a combination of advertising forms. These forms include image advertising, and national advertising,. With image advertising, Quizno’s will have the opportunity to transform its image as the second leading sub provider. According to an article from the Microsoft Corporation titled “Advertising,” image advertising gives a product a personality that is unique, appealing, and appropriate so that the consumer will want to choose it over similar products that might fulfill the same need” (Microsoft 2009 p. 9). National Advertising is absolutely necessary for Quizno’s to continue with so that consumers are continuously reminded of Quizno’s; thus, fervently competing with Subways advertising approaches. The significance of this national advertising approach involves informing the nation about Quizno’s its image, and its products on a continuous basis. The purpose for this continued national advertising approach is to developing loyal consumers; thus, having them choose Quizno’s over its competitors. According to the Microsoft Corporation article, “national advertising tries to build consumer loyalty to a product or service.” (Microsoft 2009 p. 2). Gaining loyal customers is the objective in using the national advertising approach.

Enclosed Airliners and Recycled Air – A Breeding Ground for Disease?

How bad is the air in airliners? Is it as bad as they say it is? Apparently, the answer is yes, it is pretty bad. Not long ago, our think tank addressed this issue – the question presented was: Is the confined space of huge airliner cabins a breeding-ground for ‘flu and if so, does it assist in forming new mutations? Let’s discuss this shall we?

One of our think tankers told us a personal story from someone who travels a lot; “One of my fittest girlfriends has been languishing under something similar since early December. Since divorce, she flies OS a lot on trips, and her ex-husband did same and was frequently sick on his return.”

What do I think about this? Well, here is my reply to this topic. Yes, absolutely, re-circulated air. Even if there is a water barrier, some challenges come from water borne bacteria, it’s a huge problem. It’s not good, but in some regards being exposed to all that minus the TB types which are untreatable, it exposes people to small portions of other things and thus, heightens their immune systems, which is often needed for those of us who live in first-world rather sterile environments.

One of the problems is mixing first world with third world travelers, and the aircraft go everywhere, often the same aircraft. Domestic cross country in the US and then once they hit NY, SF, LA, they fly across the oceans. I am also deeply concerned with Cruise Ship water supply and air-conditioning systems. Also hospitals with recirculated air through water filters and the enclosed environment not allowing fresh air microbes to get in, thus more chances for MRSA etc.

Indeed, I have written a ton about these issues, and study the CDC research on it, and am up on the FLU, virus vectors and virus travels, our world is not as safe as we might be led to believe with everything so connected, even remote regions, as you can get nearly anywhere on the planet in 2-3 days – almost anywhere, with the exception of only a few places and extremely remote regions, and usually those remote regions are such for a reason; aka: not an easy place to live for human life. This is REALLY serious stuff.

So, what is being done to fix this problem? Well, a lot actually, recently there was an interesting TEDTalk put out titled: “How germs travel on planes — and how we can stop them,” by Raymond Wang who happens to only be 18-years old, he used fluid dynamic computer modeling to study what happens to the germs when someone coughs or sneezes in an aircraft cabin. He’s designed a system that will get rid of 99.98% of the germs, while preventing germs from traveling from one person sick who is sitting right next to someone else.

Maybe in the future, this will no longer be a problem. Problem solved!

5 Basketball Tips For Better Ball-Handling

If you watch much basketball, it becomes quite apparent that there are very few great ball-handlers that can consistently break the defense down off the dribble. When you see a player that actually has this ability, it’s so devastating to the opposing team that it can literally change the game. Imagine being able to create off the dribble anytime you wanted. Well there’s good news for you. This isn’t something players are born with, but rather, something players can improve through hard work and dedication. The five tips below will help any player improve these special skills.

#1. Do around-the-body drills to improve ball-control and quickness with the ball. Move the ball in a circle around your head, around your waist, around both legs, around your right leg, around your left leg, and in a figure 8 motion around and through both legs. Make sure to do these drills in both directions. Start out slow, and once you can do at least ten in a row, work on doing the drill as fast as possible. One way to see if you are getting any faster is to put these drills into timings. See how many times you can move the ball around your waist in 30 seconds. When I first started doing this drill in 2nd grade, I couldn’t do very many. But through dedication, and the use of the timer on my mom’s microwave, I eventually got to the point where I could do at least 70 around my waist in 30 seconds. With some serious dedication, you can do the same thing!

#2. When working on dribbling, make sure to pound the basketball as hard as possible. You have got to challenge your hands and fingers to get stronger and quicker with the ball. Now, this doesn’t mean you hit at the basketball like a fly swatter. Make sure to absorb the basketball with the pads of your hands and fingers, but don’t hit at it with your palm. If you mess up, don’t worry about it. In fact, if you never mess up, you definitely aren’t pushing yourself hard enough. Weak ball-handlers are flimsy and weak with the dribble while good ball-handlers are strong with the dribble. Pound the ball!

#3. When working on change of direction drills, such as stationary crossovers and between the legs dribbles, make sure to have rhythm with your movements. A stiff player with robotic movements will never be consistently effective off the dribble. The players that are the best off the dribble have rhythm and can lean their body in one direction or the other in a smooth manner. It is important that while working on both stationary and moving drills, you rock your body to the rhythm of the dribble. Be smooth and athletic while still pounding the ball.

#4. Incorporate 2-ball dribbling drills into your basketball training regimen. Work on dribbling the balls at the same time as well as in an alternating fashion. Make sure that you pound the balls as hard as possible! Challenge yourself by crossing the balls over in front of you, between your legs, and behind your back. Make sure you can do at least ten repetitions in a row of a specific drill before you work on speed. Also work on these drills while moving. If you can dribble two balls well, in full speed, game-like situations, then dribbling only one ball will be easy. It’ll feel like it’s a part of your body!

#5. It’s important that your ball-handling skills transfer over into game situations. One drill that can help this transition and improve your ability to dribble under pressure is called the Side-Rider drill. In this drill, start on the baseline with a defensive player at your side. The defender’s goal is to literally push you to the sideline. This means that the defender is going to foul you while you are dribbling. On offense, your goal is to dribble in a straight line at full speed to the opposite end of the court and score. The defender is going to be at your side, pushing and fouling you, so it’s important that you stay low and strong with the dribble while protecting the ball. Make sure to execute this drill with both hands. Once you can handle this pressure, have the defender try and steal the ball as well. If the defender steals the ball, bring the ball back to the spot the ball was knocked away or stolen, and continue the drill.

Implementing these five tips will put you well on your way to maximizing your potential as a ball-handler.

What You Can Learn on a Visit to a Planetarium

A Planetarium is a specially designed dome-shaped theatre for viewing educational and interesting astronomical shows. What you learn will depend on the planetarium you visit, the shows they offer and perhaps even who you visit with. A group of 11 year old school kids will learn different aspects of astronomy to say an astrology group watching a specific show about the 12 signs of the zodiac. Most planetariums seem to have their standard pre-recorded shows but also offer themed shows for the time of year e.g Autumn Sky, Christmas Star. Some shows are just recordings that you watch whilst others may have a presenter who is available to answer questions. Nearly all planetariums will have static or interactive displays in their building from which you can learn a lot before you even enter the theatre’s dome. Again, most larger planetariums will have a telescope which allows you to view that night’s sky, weather permitting. This is a great advantage of planetariums in that you get to view the stars whether it is cloudy or not and you don’t have to worry about being cold.

Some shows are specifically aimed at toddlers and young school children, whilst others will be aimed at older school kids. Planetariums are great places to visit as a trip for a group such as special needs or autistic children, senior citizen outings. Some planetariums are even offering their theatres for parties, functions and just image your wedding dinner under the stars! Examples of shows available that I have come across in my research on planetariums include titles such as: Aurora, Summer Sky, Winter Tales, Legends of the Night Sky – Orion, Zodiac, Stellar Evolution, Black Holes, The Sky Tonight, The Moon and so many more… Planetariums are also used by groups training to navigate by the stars.

So what will the experience be like? Awesome and unforgettable – I still remember my school visit to a Planetarium some 25 years ago – before the advent of 3D imagery in planetarium presentations. I certainly don’t need an excuse to take my 3 kids on a visit to one when they are a little older and will be able to appreciate the information and not just the amazing visual spectacle. Worldwide, most planetariums provide shows to the general public. You should be able to choose from pre-recorded or live presentation formats. Live format is preferred by many venues because a live expert presenter can answer any on-the-spot questions raised by the audience.

3-D digital planetariums have been in existence since the 1990’s and these add a valuable sense of real depth to the whole experience rather than the night sky appearing as a star map! This new virtual reality capability to enable the viewer to travel through the universe provides important educational benefits because it vividly conveys that space has real depth. This in turn will assist audiences to leave behind the misconception that the stars are stuck on the inside of a giant celestial sphere and instead to understand the true layout of the solar system and beyond.

For example, a planetarian (presenter of a show) can now ‘fly’ the audience towards one of the familiar constellations such as Orion, thus revealing that the stars which appear to make up a shape from our earth-bound viewpoint are at vastly different distances from Earth and so not connected at all, except in human imagination and mythology. This experience can be much more educationally beneficial than other demonstrations particularly for those people who are especially visual or spatially-aware. Music is an all important element to complete the experience of a good planetarium show. Music featured is usually space-themed or from the genres of space music, space rock, or classical music. In fact I have even seen shows advertised as being set to Pink Floyd’s Dark Side of the Moon!

The Effects of Computer Technology on Our Everyday Lives

These days, the computer technology industry is rapidly growing and changing. Along with that growth and change of computer technology are the people who almost instantly adapt to the changes.

Computer technology has made our lives a lot easier and convenient. For instance our banking needs. Years ago, people had to manually file the important data of their customers; now they just use the computer to find these data. In just one click, they would instantly find the name of the customer, the birth date, the address, e-mail address, phone numbers and etcetera. As for the clients of these banks, they can also easily get a quick look at their account balances through logging in to the bank website; in addition to that a lot of people are able to apply for a loan with the use of the computer.

Because of the birth of computer technology, we now have credit cards or what others call plastic money, which are very useful especially when we do not have cash on hand or when you are ordering a certain product through the internet. It’s amazing how computer technology has changed so much our way of living. Nowadays, purchasing products such as cellular phones, bags, household utensils, and clothes or even paying the bills can be effortlessly done at the comfort of your own home.

With the use of the computer a lot of students especially those with unfortunate disabilities or severe illnesses are able to enroll to different schools through home schooling. Students are even able to take their examination tests or check out their grades by the use of the computer.

As far I know computer technology has helped a lot of businesses to better serve the community. But the computers have not only helped us in the business industry; it also has an effect on our communication systems. Long before the computers were born, writing letters were the main source of communication, which would be such a hassle most especially to those people who lived in far away places; plus telephones were quite expensive so people would pretty much prefer writing to their loved ones. And for that reason, people who are far away from civilization would really have a hard time communicating with others. Now, we have e-mails, and live chat, or even voicemails. We now already have video calling in which we would be able to see the person that we are talking to. This would be really great for people who have loved ones that are away from home. Getting in touch with one another is now a piece of cake.

Computer technology has changed our lives for the better. Without it, we would still be living in the pre historic times.

Make Your Craft Show Display Stand Out From The Crowd

If you have decided to try your hand at setting up at craft shows, festivals, or flea markets, then you’ll need to have the right craft show display to make your wares stand apart from the rest. This is especially important if you are selling something like jewelry or any other staple craft show item. Having a great craft show display can make a big difference between having someone walk right by you or stop for a look and hopefully a sale. Here are some great ways to create an eye-catching craft show display.

Craft Show Display Basics

When you first get started you will have to purchase the right equipment and this can be a bit of an investment, but if you think you will continue doing shows then you’ll need the following:

o Canopy or tent – The proper canopy or tent will protect your goods from rain and sun. Delicate crafts made from fabric, paper or handmade clothing can become damaged from just a few hours of direct sunlight.

o Tables – Most craft show displays require at least table or two for their set up. Buy the lightest, easiest thing to carry around. You can find many aluminum models that fold up with ease and can be tucked away in almost any vehicle. Don’t forget a small chair for yourself.

o Weights – Make sure you carry weights, large water bottles that can be filled, or small sand bags. You will need to tether these to your tables or tent with bungee cords in case of a windy day.

o Display cases – No matter what you are selling you can find the right craft show display case for your items. Look at retails suppliers or ask other vendors. A thrift store can give you some great items on the cheap.

o Quality fabric – Cover your tables in bright fabric. Take your time to come up with a great color scheme for your craft show display. Work your tent color, table covers, and products into a harmonious craft show display.

Beyond The Basics

Once you have the basic equipment that you’ll need for your craft show display then you’ll need a few creative ideas to get people into your booth.

o The set up – Make sure that your tables are positioned in a way that is easy for customers to see. Keep your tables near the front of the tent so people can walk by casually. Don’t expect people to walk to the back of your booth, it may seem obvious, but people want to keep going unless something really interests them.

o Height – Try hanging things from the tent to catch people’s eye from afar. This can work for a lot of items. If you can’t do that, make sure you vary the height on your tables. Use small shelves, boxes, or other display items to give the tables a richer feel.

o Mirrors – Always bring a mirror for people to look at things they may want to try on.

o Signage – Have a banner or business cards on display is a great idea. Even if someone doesn’t want something today, they can come back and find you or email you.

o Pricing – For many people seeing clear price tags on items is very helpful. Lots of shoppers don’t feel comfortable engaging in chitchat over every item in the booth. If you are getting really busy, this will save you lots of time from answering questions.

Hints To Keep You Ahead

If you are a newcomer to the festival scene then you may not yet realize what an ally other vendors can be for you. Although they may seem like the competition and in some cases they are, they can also help give you invaluable advice. Remember to always respect your boundaries with your craft show display. Most arguments between vendors center around just an inch or two! When space is at a premium people can become very territorial, just remember to take care with your craft show display and stay on your neighbor’s good side. He’ll be the guy you entrust with your craft show display when it’s time for a bathroom break. Follow these tips to have a great craft show display no matter whether you’re a newbie or a festival regular!

Want to Live Longer? Drink Sour Milk (or Fermented Foods!)

That is a famous quote from the eastern European country of Georgia (formerly of the Soviet Union) relating to the long life of the people in that region. They have traditionally consumed large amounts of fermented foods, including yogurt, but this is not very realistic in many areas of the world today, including the United States. Many people are lactose intolerant, but you can still eat fermented foods!

Today the benefits of fermented foods are really catching on, but did you know that the fermentation process was originally used to improve the keeping and storing of foods? It’s thought that camel, buffalo, goat, sheep and cow milk were initially fermented naturally into yogurt. The hot temperatures (110 F) of the North African deserts were ideal for lactic acid-producing bacteria to ferment the milk carried by camels in goat bags. Almost every region in the world has developed fermented foods in their quest to acquire new tastes and improve shelf life. Farmers, rather than scientists, used their ingenuity and imagination. They were thinking in terms of how to best provide for their families, not realizing that thousands of years later, scientists would be examining the potential health benefits of fermented foods.

Elie Metchnikoff, a famous Russian Nobel prize-winning Bacteriologist looked into the possible health benefits of fermented foods in the early 1900’s. He noticed that Bulgarians had an average life span of 87 years-that was much longer than the 50 year life expectancy in the US at that time and almost 10 years longer than even today’s average life expectancy of 78 years! One of the most significant differences in their lifestyle was the consumption of fermented milks! Since Metchnikoff’s original study, researchers have found that many populations use fermented foods. Georgians, from what was formally known as the Soviet Union, live over 100 years and are playing polo and working in the farm fields! They attribute their long lives to fermented or “sour” milk, which is where the quote from the title of this blog came from! I’m not sure I would want to be working in the farm fields at 100, but I’d love to still be riding my horses at that age!

I know that my family has greatly benefited from fermented foods. My husband and I are in our 50’s, feeling and looking better than we did in our 30’s! CJ’s intestinal issues are healed, his mind is clear and his body is healthy. In fact, all our children are healthy. I KNOW that we would not be where we are health wise today without the benefits of raw organic fermented probiotic foods.

There are so many benefits of eating fermented foods and researchers just keep adding more things to the list. Here are some of the benefits of fermented foods:

  • Improves digestive function
  • Improves bowel function
  • Improves mood
  • Improves liver function
  • Decreases wrinkles
  • Improves circulatory function
  • Improves joint and muscle function
  • Improves sleep function
  • Improves resistance to allergies
  • Improves vitamin absorption
  • Improves lactose tolerance
  • Improves gluten tolerance
  • Improves appetite
  • Improves skin quality
  • Improves metabolism
  • Improves mental clarity (gut-brain connection)
  • Decreases your digestive ailments
  • Decreases your stomach ailments
  • Decreases incidence of heart burn
  • Decreases incidence of constipation
  • Decreases incidence of diarrhea
  • Decreases the presence of yeast infections
  • Decreases incidence of oral cavity infections
  • Decreases gas and bloating
  • Increases nutritional absorption
  • Increases energy
  • Increases hydration

Sometimes we are so overwhelmed with modern technology that we forget the benefits of simplicity. Today there are so many genetically modified refined and processed foods polluting our bodies. They were designed to make our lives easier, but that does NOT mean healthier! Our ancestors were onto something by fermenting their foods to keep them edible for longer periods of time. Our bodies cannot handle the chemicals it takes to keep foods stable/fresh on our shelves for years. I’d much rather have the “good” bacteria from my fermented foods in my gut, rather than subject my body to the harmful toxins in processed foods. It’s a “no brainer!” So if you haven’t tried Real Food Real Life’s raw, organic fermented probiotics yet, please do-you’re going to notice a healthier, happier you, not to mention looking physically better! Educate yourself on what cultured/fermented foods are available (such as miso, kimchi, sauerkraut and kefir, to name a few) and how you can add them into your daily diet. A fun family adventure would be to do a quick Internet search on what fermented foods YOUR ancestors ate! Mine made and ate fermented meats and cheese like salmon and parmesan.

Eat Fermented Foods!

Eat Well, Be Well, “Live Longer